Privacy policy

Last Updated: January 16, 2026

This Privacy Policy explains how The Eye Center (“we,” “our,” or “us”) collects, uses, stores, and protects personal information obtained through our website and online services. We are committed to maintaining the privacy and security of your personal information.

This policy applies only to information collected through our website and does not apply to information collected during in-office visits, over the phone, or through third-party medical systems.

Information We Collect

We collect personal information that you voluntarily provide when interacting with our website, including when submitting a form or contacting us online. This may include:

• Name
• Email address
• Phone number
• Message or additional information you choose to provide

We do not intentionally collect sensitive health information through our website. Please do not submit detailed medical data, prescription information, or protected health information (PHI) through online forms.

We may also collect limited technical information automatically, including:

• IP address
• Browser type
• Device information
• Pages viewed
• Referring website
• General usage statistics

This information is used solely for website performance, security, and analytics purposes.

How We Use Your Information

Information collected through our website may be used to:

• Respond to inquiries or requests submitted through online forms
• Communicate regarding appointment-related questions or follow-up
• Improve website functionality, performance, and user experience
• Enhance website security and prevent misuse
• Support internal administrative operations

We do not sell, rent, or share personal information with third parties for marketing purposes.

How We Share Information

Personal information may be shared only in limited circumstances, including:

• Service Providers: Trusted vendors that support website hosting, email delivery, analytics, or security. These providers are required to safeguard your information and may not use it for their own purposes.
• Legal Requirements: When disclosure is required by law, regulation, subpoena, or court order.
• Security Purposes: To protect the rights, property, or safety of The Eye Center, its staff, or its patients.

We do not share personal information with advertisers, data brokers, or unrelated third parties.

Cookies and Tracking Technologies

Our website may use cookies or similar technologies to:

• Improve website performance
• Analyze traffic and usage patterns
• Enhance the browsing experience

You may disable cookies through your browser settings. Some essential cookies that support basic website functionality may not be disabled.

Data Security

We implement reasonable technical and organizational measures to protect personal information submitted through our website, including:

• Secure website hosting
• SSL encryption
• Restricted internal access
• Password-protected systems

While we take steps to safeguard information, no method of online transmission or electronic storage is completely secure.

Data Retention

Personal information is retained only as long as necessary to:

• Fulfill the purpose for which it was collected
• Comply with legal or regulatory obligations
• Resolve disputes
• Maintain appropriate business records

Information submitted through website forms may be retained for internal documentation and tracking.

Your Rights

You may request the following, where permitted by law:

• Access to personal information we have collected about you
• Corrections or updates to your information
• Deletion of your personal information

Requests can be made using the contact information provided below.

Children’s Privacy

This website is not intended for children under the age of 18. We do not knowingly collect personal information from minors.

Links to External Websites

Our website may include links to third-party websites, such as educational resources or professional organizations. We are not responsible for the privacy practices or content of external sites.

Changes to This Privacy Policy

This Privacy Policy may be updated periodically to reflect changes in practices or legal requirements. Updates will be posted on this page with a revised “Last Updated” date.

Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact:

The Eye Center
3403 Powerhouse Rd
Yakima, WA 98902
Phone: 509-966-2253
Email: info@yakimaeyecenter.com